BRANDING // UX DESIGN
IT'S SAUSAGE TIME!
Polcan Deli is a local company that currently has two locations in Calgary. Since July 1997 they have introduced not only a more Polish style deli, but most importantly, they have brought a Polish community and its culture to Calgary. Polcan caters to their customers with high-quality meat products that are smoked in-house. They also offer a wide range of European cheeses, dry goods, sweets, cosmetics, and household products.
Polcan's vision goes beyond the delivery of great quality food. They value interaction and the time the customers spend in the stores – they listen, care, serve with passion and strive to be the best local meat shop in Calgary.
Along with their rebrand, my goal was to elevate and showcase a deli in a more unexpected light. This approach allowed me to have fun and be quirky –
which also speaks to the atmosphere at the store.
The printed on a butcher paper pamphlet is going to be sent in the mail to extend Polcan's wholesale business. Because the paper itself is really fragile, it will need to be sent in a little kraft, branded box.